Finding customers is the hardest part of most B2B businesses. Explee is an AI outreach agent that takes on the whole process, from deciding who to contact to getting a meeting on your calendar.
What Explee is
Explee is an AI agent for business outreach, formerly known as AutoGTM. You enter your company’s domain and it works out your ideal customer profile, then searches a database of more than 100 million companies for matching leads.
It writes a personal email for each prospect, sends from inboxes that are already warmed up, handles replies and books meetings. Pricing is pay as you go, so you pay for what is sent.
Key features of Explee explained
Domain based setup. You start by entering your company’s website address. The agent reads it to understand what you sell.
Customer profile. It proposes the type of company and person most likely to buy, which you can refine.
Lead search. It looks through a database of more than 100 million companies to find matches.
Personalized emails. Each message is written for the individual prospect.
Ready sending inboxes. Email accounts that have already been warmed up are provided, which helps messages reach the inbox.
Reply handling. The agent answers common responses and questions.
Meeting booking. Interested prospects are guided to a time on your calendar.
Pay as you go pricing. You are charged for emails sent, with free credits to begin.
What you can do with Explee
- Define your ideal customer from your website alone
- Build lead lists that match that profile
- Send personalized emails at a steady, safe pace
- Let the agent answer common replies and objections
- Book qualified meetings directly on your calendar
- Test different markets without a long contract
The purpose behind Explee
The purpose is to make outbound sales accessible to companies that cannot afford a full sales team. It replaces several separate tools with a single agent.
I recommend it for founders who have a clear offer and need conversations. Outreach amplifies your message, so make sure the message is right first.
Who Explee is best for
Explee is made for companies that sell to other businesses and need more sales conversations. Software startups, agencies, consultancies and B2B service providers are the core users.
It fits founders who are doing sales themselves and cannot spend hours building lead lists, and small sales teams that want to test new markets without long contracts.
It is not suitable for businesses that sell to consumers, and it will disappoint anyone without a clear offer. If you cannot explain in two sentences who you help and how, fix that before any outreach.
Real examples of how businesses use Explee
A founder of an accounting software startup enters the company domain. Explee suggests an ideal customer profile of small accounting firms in specific regions, and the founder adjusts it before launching.
An agency tests two markets in the same month, dental clinics and law firms, with a small budget for each. The replies show which one is more receptive, and the agency focuses there.
A consultant reviews the emails drafted for each prospect and edits the opening line to mention a relevant result. Replies improve because the message sounds human.
A small sales team lets the agent handle the first replies, such as requests for more information, and takes over personally when a prospect shows real interest.
A company uses the meeting booking feature so interested prospects can choose a time immediately, while their attention is still there.
How Explee compares with other options
Traditional outbound sales uses several tools together: a lead database such as Apollo, an email sending platform such as Instantly or Lemlist, inbox warming, and a person to write and reply. That setup is powerful and takes real skill to run well.
Explee’s proposition is to replace that stack with one agent that starts from your domain and handles each stage. The pay as you go model also differs from the monthly subscriptions common in this category, which lowers the cost of trying it.
A sales development hire remains the other alternative. A good one brings creativity and relationships. An agent brings scale and consistency. Many companies will want a person guiding the agent.
How Explee fits into a small business
For a B2B company, Explee can be the top of the sales funnel. It starts conversations so the founder or sales team can spend time on calls with interested people.
It connects with the other tools on this page. Booked meetings land in your calendar, a CRM records the conversation, and a clear website does the convincing before the call.
How to get started
- Create an account at explee.com and use the free credits.
- Enter your domain and review the customer profile it suggests.
- Read sample emails and adjust the tone and the offer.
- Start with a small campaign and study the replies before scaling.
Tips to get better results from Explee
- Narrow the customer profile. A specific audience with a specific problem always beats a broad list.
- Lead with the prospect’s problem, not your product.
- Keep emails short, with one clear and easy next step.
- Review a sample of messages before every campaign for accuracy and tone.
- Respond personally and quickly once a real conversation begins.
- Measure meetings and sales, not just emails sent or opened.
Common mistakes to avoid
The first mistake is ignoring email law. The United States, the European Union, the United Kingdom and Canada all have different rules on commercial email. Some require consent in advance, and all expect honest sender details and a working way to opt out.
The second is sending too much, too fast. High volume with a weak message harms your reputation with both prospects and email providers.
The third is letting automation speak when a human should. Once a prospect asks a real question, a thoughtful personal reply wins.
The fourth is making claims you cannot support. A personalized email with an exaggerated promise is still an exaggeration.
The fifth is failing to honor opt outs. Remove people immediately and permanently.
A simple first week plan
Day one, confirm the email rules for your target countries. Day two, enter your domain and refine the customer profile. Day three, read sample emails and rewrite the message until it sounds like you.
Day four, launch a small campaign. Day five, read every reply personally. The words people use in their replies are free market research.
Things to keep in mind
- Cold email is regulated, and the rules differ in each country
- Always include a clear way to opt out and honor it quickly
- Review messages so they stay accurate and respectful
- Reply quality matters more than the number of emails sent
What results to expect and when
Replies can start within days of the first campaign. Expect a mix: some interest, some polite refusals and many who do not respond. That is normal for outbound sales.
After a month of careful testing you should know which audience and message produce conversations. A good result is a steady, modest number of qualified meetings each week at a cost that makes sense. If replies are mostly negative, adjust the audience or the offer before sending more.
Questions to ask before you commit
- Can we describe our ideal customer in one specific sentence?
- What proof, such as results or testimonials, can we honestly include?
- Which countries will we contact, and what do their email laws require?
- Who will reply personally when a prospect shows interest?
- How will we record and honor opt out requests?
- What cost per qualified meeting would make this worthwhile?
Writing outreach people welcome
Good outreach reads like a thoughtful note from one professional to another. Open with something relevant to the reader’s business. State the problem you solve in one sentence. Offer a small next step, such as a short call or a useful resource.
Leave out pressure, false urgency and long lists of features. Make it easy to decline. People who are not ready today may remember a respectful message and come back when the timing is right.
Preparing for the conversations you start
Outreach only pays off if you handle the replies well. Before you launch, prepare for the three responses you will hear most. For interest, have a clear agenda for a short first call and a simple way to book it. For questions, prepare honest answers about price, results and how you work. For a refusal, thank the person and remove them from future messages.
Decide who owns each conversation after the first reply and how quickly they must respond. Speed matters, because interest fades within hours. Keep notes on every objection you hear. After a few weeks those notes will show you how to improve your offer, your website and your next message. The aim is not to send more email. The aim is to have better conversations with the right people.
Cost and value
Explee charges by usage, at a few cents per email, with free credits to begin. There is no long contract, so a test is inexpensive.
Judge value by cost per qualified meeting. Divide what you spent by the meetings that turned into real opportunities, and compare that with your other channels. Confirm current pricing on the official site.
How to decide if Explee is right for you
Explee is worth testing if you sell to businesses, your offer is proven with at least a few happy customers, and you need more conversations. The free starting credits let you run a small test.
Check the rules in the countries you plan to contact first. Then run one focused campaign and judge it by the quality of the replies.
My view on Explee
Every business I built depended on reaching the right people. For years that meant phone calls, trade shows and persistence. Tools like this give small companies a reach that once belonged only to those with large sales teams.
Reach is a responsibility. Write to people the way you would want to be written to: relevant, honest, brief and easy to decline. Outreach done with respect opens doors. Outreach done carelessly closes them for a long time.
Frequently asked questions
What is Explee?
Explee is an AI outreach agent for B2B companies. It finds leads, writes personalized emails, manages replies and books meetings.
Is Explee a video tool?
An earlier product with this name focused on video. Today Explee is an AI outreach platform, previously called AutoGTM.
How much does Explee cost?
Explee uses pay as you go pricing based on emails sent and offers free credits to start. Confirm current rates on the official site.
Is cold email legal?
In many countries it is allowed for business contacts under conditions, such as honest sender details and an opt out. Some regions require prior consent, so check local law.
What was Explee called before?
The outreach product was previously known as AutoGTM.
How does Explee find leads?
It builds an ideal customer profile from your company domain and searches a database of more than 100 million companies for matching prospects.
Do I need my own email inboxes to use Explee?
Explee provides sending inboxes that are already warmed up, which is intended to protect deliverability.
Can Explee book meetings automatically?
Yes. It can handle replies and book meetings on your calendar when a prospect is interested.
Is there a monthly subscription for Explee?
Explee uses pay as you go pricing based on emails sent, and it provides free credits to start.
Is Explee for B2B or B2C?
Explee is designed for B2B outreach, where companies contact other businesses.
How many emails should I send in my first Explee campaign?
Start small, with a few hundred well targeted emails at most, so you can read the replies and refine the message before spending more.
What should I do when a prospect replies to an Explee email?
Answer personally and quickly, ideally the same day. Offer a short call and make it easy to book a time.
This page shares general information and personal opinion. I accept no referral fees, commissions, or sponsorships, and I have no business relationship with the company behind this tool. Features and prices change, so confirm the details on the official site and evaluate the tool yourself before you rely on it.
